Saturday, March 31, 2007

Hugh and Seth - witty and generous blog gurus

Learning to make a blog worth looking at: the search for great teachers goes on...

Hi
During the past week I've been looking for experienced and creative bloggers who can explain the essentials and some interesting extras in ways that are readable as well of giving practical help. Two blogger-gurus that stand out are Hugh MacLeod and Seth Godin. There's already a link to Hugh's 'gapingvoid' blog on my blog and links to Seth's blogs will show up shortly.

In the blog photos they both post, Hugh looks like a serious academic but is lighter in print, and Seth's shaved head give him a classic 'guru' look but his smile is just a little bit impish. :)

Hugh is a London-based blogger and marketing consultant who writes pithy comments about marketing, blogging in general, blogging-plus-marketing, blogging-as-marketing and new ways of understanding What the Customer Wants in the Virtual Age. He is also a cartoonist, which makes his blog into a very appealing source of edgy humour. He's pretty generous with them too - as long as you just use them for your own blog you can install his widget for free, to get a regular supply of his spiky style of punchlines. 'The Hughtrain' is one of his major theme-driven blog 'columns' for getting across his messages. Examples of his 'day job' work make it clear he's very good at teaching and doing.

Seth is an American 'netrepeneur' - (as I understand the term) an entrepeneur specialising in Internet technologies. This guy has been and is incredibly active as a founder and developer of extremely successful Net-based companies and products and also vastly knowledgeable about how to get along in the Virtual Age. Seth loves to write e-books as a way of communicating his ideas and knowledge -some he has given away for free, including Who's There? Seth Godin's Incomplete Guide to Blogs and the New Web. Thanks, Seth! Other titles sell by 100 000s on Amazon. Like Hugh, Seth uses an edgy kind of humour and there's a hint of what some might think is impatience with people who don't catch on quickly. My best suggestion is: don't let it get to you and remember that if he was genuinely impatient he's hardly be spending very valuable time writing 'how to' e-books for beginners and giving them out for free. This guy has a genuine unlimited kid-on-their-birthday kind of enthusiasm for what he writes about and it shows! He keeps creating an impressive variety of amount of blog content and like Hugh is happy to share a lot of it at no cost to bloggers. Hugh gets a mention in Seth's work and vice versa.

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